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Branding

Reel Autos

Giving Reel Autos a Porsche look!

Reel Autos is an auto insurance claim who were in need of a brand image and thus contacted the Straton team.

They made it clear they would predict a logo which fully reflects their brand services. With this in mind, we marked out letter mark and word mark logo types and instead focused on an emblem and combination types of logos while also getting inspiration from other auto insurance companies’ trademarks.

We finally designed 3 logo variant and subsequently forwarded to them.

Their final choice was the third.