Giving Spot-On that 'Spot On' outlook
Spot-On Technology Limited is an energy management company with interests in electrical energy and control systems. Their aim basically is to ensure your energy is safe, reliable and cost efficient. Spot-On Technology needed a revamp in branding, and commissioned Straton Digital to come up with a brand that aligns with the company’s culture.
We started out by giving them a professional brand image which was lacking. We were tasked to replace their old logo which was not professional enough. Our aim was to design a timeless and iconic logo for their. We came up with this logo:
We were also to ensure all their product dashboards have a consistent visual representation. Our new brand system for Spot-On leverages a unique and comforting color to represent a transparent, secure and accessible brand